AVE Styles is a new fashion styling business started by my great friend Alexandra Evjen. Alex has become a really great friend in recent months and I am so happy and glad to be a part of the launch of her hard work, passion, inspiration and dreams. Alex is one of those rare people that just oozes passion in whatever she does. She has a servants heart and loves helping, and connecting people. I love that she is following her dreams to pursue what she is really good at, helping people with their personal style and confidence. Here is a little bit about Alex:

Hi! I’m Alexandra Evjen, founder of AVE Styles. I started my styling business to help men and women feel confident in their appearance and to make the sometimes overwhelming world of fashion simple. You will find me regularly contributing fashion advice for Arizona Channel 15’s Sonoran Living, reading every fashion magazine I can get my hands on, frequenting coffee shops and enjoying the company of friends and family. I also volunteer as an Ambassador for Phoenix Fashion Week, and I am an active member of Fashion Group International’s Arizona Chapter.

My personal style? I am a lover of classic sportswear and evening gowns. Simplicity is everything to me in fashion because it lets the beauty of one’s personality steal the show. Favorite Designers/Clothing Lines: Carolina Herrera, Narciso Rodriguez, Jil Sander, Vera Wang, Diane von Furstenburg, Betsey Johnson, Marc Jacobs, Derek Lam, Marchesa, Burberry, L.A.M.B, Carmen Marc Valvo, Elizabeth and James, Chanel, Nicole Miller, J. Crew

For AVE Styles branding we wanted to go clean, simple, and unique, but bold and bright. Below is the inspiration board that we created and I referred to it from time to time. Because she is in fashion we took a lot of inspiration from fabrics, and patterns… which I love. AVE styles branding package consists of a logo, look and feel, business cards, letterhead, thank you/hello card, and a pattern for her website and twitter background.

Please check out AVE Styles at www.avestyles.com. Alexandra is a local Phoenix girl, so anyone looking to revamp their look needs to check out her services and pricing. PLUS, she is always game for a rad photo-shoot. I know a few photographers that have been booking her up to style shoots. AHHHH that is so fun. hhaa. I love it. I have her booked for an upcoming shoot that I am really excited about.

I always love to hear your thoughts and comments. Also leave some love on Alex’s blog too. She has some BOMB fashion tips and style advice for the upcoming season.

I also have to say a BIG thank you to Alex. She has the gift of organizational skills, and I don’t… especially when it comes to my business. Over these last few months she has really taken my business to the next level of professionalism by suggesting improvements, implementing organizational systems, cleaning out my studio, and helping me think like a better business person. I seriously owe her the world for making my life so much better. Cheers to great friends, to pursuing dreams, and helping others.

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  1. Alex Evjen

    Cheers! Love you, Prom! Thank you for everything!

  2. rachel!

    This is beautiful.

    & anothers cheers for great friends!

  3. Candice

    I am in LOVE with this!!! I think that you definitively accomplished your goal:clean, simple, and unique. It is just that. You rock sister! ;)

  4. Annie

    As always, I LOVE it! Thanks for introducing us to Alex, her blog is great :)

  5. bridget

    i love her clean and crisp style. very navigable! thanks for sharing.

  6. Tina

    Love her new branding work. You did an awesome job like always! Simple and chic just like her. Excited to work with her. Yay for Alex!

  7. Theresa

    This is gorgeous branding, I absolutely love it! Nice work!

  8. Rachel

    Where did you get those round business cards printed? Or are they stickers? I can’t tell :)

  9. Avatar of Promise Tangeman Promise Tangeman

    Yes!! Those are business cards. Rad, huh?!? :) I think I got them printed at uprintng.com but I’m going to check and make sure. :)

  10. Stacy

    Promise – I LOVE your branding for AVE! Just a question, do you know where that Black halter dress with the yellow band and pencil skirt is from that you used on your inspiration board? I LOVE IT! Would love to buy it!
    Thanks sweetie:)

  11. Amber

    I have a question….

    How did you get started with doing all this?? I don’t really have an professional education in design or arts, just an obsession and willingness to learn. It’s something that I love and would SO love to turn into a career, but I don’t have a clue as to how to start or where to begin. Any advice? It would be greatly appreciated. I live in the Tacoma, WA area (Puyallup to be exact). I know you’re from up this way… Always inspired by your posts! Thanks!

  12. Nathan


  13. Jeanette LeBlanc

    Promise – you truly KILLED this for Alex. I love every last little bit of it. Amazing, Amazing, Amazing.

  14. Courtney

    I love the design work for the cards and site! You really achieved everything when it came to being simple but also bold and bright.

  15. jina

    I can say firsthand how amazing Alex is. Use her… often!

  16. Alex Evjen

    Stacy, the dress was from net-a-porter.com. They are currently out of stock though. =( http://www.polyvore.com/tri-color_lace_dress/thing?id=14289605

  17. Jaimie

    Cool, I like it.

  18. Courtney Joy

    Gorgeous! Yellow is my favorite.

  19. Lydia

    The way you incorporated the blue and white stripes with the yellow is genius!

  20. nicky

    i LOVE the branding you did for alex. it is so her!!

  21. Christy Eriksson

    Love the design, honestly amazing. I would to have you share the lovely tips she has given you in the business world.

  22. FRIDAY FINDS. « Beautiful Mess Blog

    [...]  branding for Ave (and work in general) has been rocking my [...]

  23. B. Jones Style

    Love your work Promise! Beautiful branding.

  24. courtneymacc

    Wow! GREAT BRANDING! I really love the yellow and it looks so clean and sharp! Beautiful job! How amazing to go after your dreams! Good luck!


    [...] Evjen from AVE Styles, you know…. is a fashion stylist. Check out some designs I did for her HERE. She came over to my house the other day to get somethings together to style a recent photoshoot I [...]


    [...] can get to know Alex a little better. You can check out the branding blog post that I did for her HERE. Check out this interview and give a BIG WARM welcome to Alex in the comment [...]

  27. Gidget Izzard

    I’m not sure where you’re getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for fantastic info I was looking for this information for my mission.

  28. Five Things Monday – Identity Design Edition | JennMann…

    [...] 4. Promise Tangeman is one of my favorite designers. I love her tenacity and heart. She’s not afraid to make bold decisions whether or not they pay off in the end. I love this identity she created for Ave Styles. (source) [...]