Jenni asked:”I’m not good at blogging but I’ve been told that it’s the thing to do to in order to be successful. Do you think it’s necessary?”
It’s ironic that I am answering this question on a blog, right? Haha. A lot of people have different opinions on this and I would love to hear those in the comment section. To properly address your question we would need to define what “success” is for you. But since we do not have that information right now I can just tell you my personal thoughts, experience, observation and research about blogging and social media. I don’t claim to be a social media guru by any means. But I am willing to share my thoughts and perhaps this will start a great conversation where we can all learn something new.
I DO NOT think blogging (as we know it) is crucial to your business success. But the sharing of information? I think it’s very important. I can’t say that blogging didn’t help my career. It did. In a major way. Almost five years ago when I started my first blog not many people were blogging so naturally my content, voice, and approach stood out. Fast forward few years and I might think twice about starting a blog. In some ways our industry’s expectations for “blogging” has become too high, time consuming, and intense to keep up with on a regular basis! I threw out this topic for discussion on my Twitter and Facebook page a few months ago and based on the response from my small network that idea seemed to ring true. Perhaps that’s why Jenni doesn’t like blogging. heh. Posting content to a specific url isn’t right for everyone and it doesn’t automatically lead to a successful business. The principles behind blogging however, such as sharing information, curating content, and engaging with the community can boost business success.
It’s VERY important to be engaging in some way online with your customers, clients, and community. Word of mouth is still one of the biggest and best marketing tools and social media brings that to LIFE online. People want to connect with a person not a “company” and social media makes that possible. Tips, tricks, how-tos, behind the scenes, Q&As, and innovative contests and ideas connect with your customers, help them, and keep them wanting more. You are building a trusted relationship. I think a lot of people understand the value of sharing and engaging online but I don’t think you need a “blog” to do it.
To get down to the basics…Blogging is just sharing information with other people. Whether it’s inspiration, photographs, documents, articles, etc. Blogging is sharing. And I believe that sharing is changing. People want to share still….and MORE often than ever before… but they don’t want to spend their whole day doing it. From my observation people want sharing to be a part of their everyday life. And in order for sharing to be a part of their everyday life it needs to be fast, simple, and easy.
For the majority of people, “blogging” has morphed into micro-blogging, which is a more casual/simpler way of sharing information via Twitter, Facebook, Instagram etc. We share simple bits of information everyday in the form of short sentences, individual images, video links, etc. Moving forward I believe people and companies want to share this information in a place that people already are via Facebook, Twitter, Instagram, Pinterest, and the like! It’s hard to move a viewer from one site to another so it seems as though people are enjoying posting directly to the platforms that everyone checks everyday anyway.
If you desire to produce content that is not a fit for micro-blogging such as long articles, fancy designs, or complicated information, and you don’t mind spending the time to do it, then I think you could REALLY KILL IT as a blogger. Content is king. But if you desire to simplify your life and produce mainly images and a few sentences then I would recommend utilizing the social media platforms to connect with your audience. I am excited to see people and companies expand their creativity and innovate new ways to connect using social media.
As for myself? I still enjoy posting content to this url called promisetangemanblog.com. I do find that I update my Facebook MUCH more because it’s simpler and faster.
What are your thoughts on all of this?