One of the hot questions I got while I was on the Pass Tour this summer was about logo & branding for males in the wedding photography industry. Check this out:
“How do I incorporate my personal style in my logo and branding for my wedding photography business while also attracting my dream client? Stylistically, my target market (a 20 something bride) is on the opposite end of the spectrum.”
A lot of men feel that they have a hard time attracting their ideal clients (brides) because they don’t have the shade of light peach in their visual identity. I can definitely see where they are coming from considering that the hot marketing tool is leveraging your visual identity and brand to reflect that of your personal style, design aesthetic, and your dream client. That’s right… birds of a feather flock together and you boys are seeing those brides flock across the street to that female photographer whose visual identity looks like a dream wedding day inspiration board.
So you are thinking…. “How can I compete with that? The dark and manly look is just not attracting my ideal client….and I can’t change who I am.”
My answer to that is fairly simple. You don’t have to have a light pink logo with lace and DIY elements in your branding to attract those brides…but you do need to “class up” your look just a bit. Brides will definitely not be attracted to your favorite sports team colors with your logo rendered into your favorite mascot. Trust me.
I do think having a visual identity that represents your personal style is VERY important, but just because you have a beard and you like to go to the shooting range in your camo pants doesn’t mean you need to depict that scene exactly in your branding. You can take that vibe and “class it up” enough to go to a wedding FOR SURE, and still have it represent your personal style.
One GREAT inspiration resource that I recommend guys researching is COLOGNE!! There are TONS of different personal styles, smells and vibes. One thing you will always notice is that colognes are packaged up in a high end classy way. A cologne is a very fine luxury product that is treated with class even down to the design and packaging of the bottle.
My homework for you guys would be to browse the aisles of a cologne shop looking for a design that represents you! Below are some different looks and vibes.