And we’re back!…I’m really excited to share our latest Showit flash website design project for Holly Hoyt Photography. Holly is a SUPER cool gal from Houston, Texas, and an ideal client for Promise Tangeman Creative (PTC) because she wanted something VERY different from common photography websites, and we LOVE a good challenge and thinking outside the box.

Holly has a HUGE love for typography, and she really wanted her clients to see her personality RIGHT off the bat. So, instead of focusing on the pictures for the home page, we created a FUN, whimsy and modern home page incorporating her fantastic branding that she had prior to working with us, typography,  her personality and CLEAR call to actions (points of action that you want the viewer to take) to her contact, information and guest book pages.

Every design project we have our clients put together an inspiration board. Holly knocked it out of the park. Not only did she make sure to incorporate a variety of inspiration (furniture, photography, textures, typography, etc.), but she explained WHY she included each item on her board! This is an excellent way to communicate with your designer! Board below by Dossiea.

For every inspiration board we receive from our clients, we send an “echo board” right back! We incorporated some images from her board, some similar items that we found AND some photos of her actual photography studio. I’m telling you guys, this girl has GREAT style!

VOILA!…A friendly, contemporary site that expresses Holly’s personality and is unique to her competitors. We can’t tell you HOW much we’re in love with the result.

We made her about page very welcoming, and left plenty of space for Holly to share about herself. You’ll notice there isn’t a typical navigation bar at the top of the site, and instead a prominent link back to the home page. This is because she has very unique web navigation on the home page, and in this case we felt that adding more elements would take away from the conversation between Holly and her potential clients. I suppose you could say we broke the rules with this one, but sometimes rules are meant to be broken, no?

Holly had a lot of information she want to share with her potential clients, so we made sure the layout was conducive to that.

Holly wanted her photo gallery to have a large space for the images to shine.  You’ll notice though that she doesn’t have three or four different galleries for her different photography subjects. Instead, Holly opted for a gallery that showcases her current featured wedding. This is different and cool approach because a lot of times we see photo galleries with “image fillers” rather than a gallery where EVERY image matters. Cool idea.

Her contact page is definitely a favorite of ours because she doesn’t just ask for the general information such as email address and phone number, this contact page takes the time to ask her potential clients what their expectations are and find out where her referrals are coming from. Brilliant!

Check out the client site we made for her as well. This is just our comp of it. We love how it matches her site design and branding identity.

The best part of it all is that Holly has become a friend of ours, and we hope to meet up in Houston sometime!

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  1. [...] a perfect time for me to get back to blogging, especially since my new beautiful site re-design by Promise Tangeman was complete in the spring. It gave me an excitement about posting that I had been lacking for [...]