I am really excited to share this project with you guys. Denise from Matilda Jane contacted me about sprucing up her brand for a more 2010 springy look. I have seen/heard about Matilda Jane clothing. Blog. So when i saw her name in my inbox i was STOKED to be able to work with a client whose products i really admire and relate to. Plus, i rarely see ADORABLE kids clothes around.
Matilda Jane is a funky little children’s clothing brand with lots of color, patterns, and quirk. I think i fit best with the quirk part. haha. I felt really drawn to this project and very much inspired to design for her. Below is her original logo that she sent me. Which i think is very cute. But to change it up for this season.. i presented a few options using her exsiting and VERY cute logo.
I presented three different spring looks (the two not chosen are shown below). One with lots of layers, one with more of a colorful earthy feel, and the last one with a more text driven look.
The look she chose is shown below. It was actually the first one that i designed. It’s good to know that my first instincts are correct. We added a few things from each look. Over all I really think it goes with her line nicely. We did 2 greeting cards, 2 stickers, 1 boys t-shirt design, 4 blog headers, and 1 website look. The website was already designed by a great designer… but we just added a few graphics around the site to freshen it up. The changes to the site are all still in process.. so be sure to check back from time to time to see whats going on.
Do you like the choices we made? Isn’t her clothing line ADORABLE??!?! It kind of makes me want to have kids, now. haha. But i will definitely hold off on babies until I can find a few more substantial reasons to. jk. Truth be told I am not ready for kids quite yet.
February 1st, 2010 at 4:02 pm
Gorgeous. I love all the designs but also agree that your first choice was PERFECT.
February 1st, 2010 at 4:29 pm
Love it & love Matilda Jane…SUCH cute stuff!
February 1st, 2010 at 4:33 pm
Love it!! <3 The colours are super adorable!
February 1st, 2010 at 4:54 pm
wow! great job, prom!
February 1st, 2010 at 4:54 pm
shut up! promise, i LOVE matilda jane. when i have little munchkins of my own they will be decked out in these clothes. you did such a fab job on the branding refresh. you concepts fit the brand perfectly!
February 1st, 2010 at 5:37 pm
Oh cute! These are AWESOME Prom!
February 1st, 2010 at 8:15 pm
I love their clothes, and the designs you came up with.
February 2nd, 2010 at 12:03 am
those are some pretty awesome designs. i am very inspired by your ability to step into another world and make it real. and seeing as spring is seemingly so far away, that’s even more awesome.
February 2nd, 2010 at 12:22 am
You’re amazing Promise! Great job!!
February 2nd, 2010 at 2:02 am
Beautiful! You captured the style of the clothing line so well with your graphics/design. What typeface is the “Matilda Jane” logo? I love the feeling of it.
February 2nd, 2010 at 2:05 am
Amy,
her logo is SUPER cute though
i am not sure what the typeface is. Like it mentioned in the blog post i did not create her logo.. i just revamped it for spring 2010.
February 2nd, 2010 at 3:47 am
Love it ! So cute ! So fresh ! so so nice job!
February 2nd, 2010 at 4:50 am
Wow – I love the colours and fonts. Beautiful.
February 2nd, 2010 at 7:21 am
Wow Promise! I love it! your designs are total representatives of the clothing line!;) haha. no worries, i’m sure matilda jane will have even prettier designs by the time you’re ready to have kids!
February 2nd, 2010 at 1:34 pm
My favorite thing is probably the colors that you chose. WONDERFUL job, i tell ya!
February 3rd, 2010 at 8:16 pm
Oh my stars.. I absolutely love love love it!
February 4th, 2010 at 3:52 am
love your designs especially the different fabrics used!
February 4th, 2010 at 1:33 pm
That is fantastic!
February 8th, 2010 at 8:31 pm
LOVE everything that you did
February 10th, 2010 at 6:31 pm
this is amazing. I’m actually dying to know what font “share the love” is in.
February 10th, 2010 at 8:23 pm
kate, I made it by mixing many fonts. each letter is a different typeface
February 11th, 2010 at 1:09 pm
This is so incredibly lovely. Gorgeous branding. You did an amazing job!!
February 18th, 2010 at 9:44 pm
would you mind if I posted this on my blog leaving a link back to this article?
April 21st, 2010 at 9:14 pm
I love your work… amazing.
Do you know what the typeface is for the Matilda Jane logo?
April 27th, 2010 at 10:30 am
Ugh, I’m SO glad I remembered this post! I’m trying to get my creative juices flowing for my sister in law’s shower invites. LOVE this stuff!
April 29th, 2010 at 8:12 am
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November 11th, 2010 at 11:22 pm
thanks !! very helpful post!
November 11th, 2010 at 11:25 pm
Thanks for spreading the word about this.