One of the hot questions I got while I was on the Pass Tour this summer was about logo & branding for males in the wedding photography industry. Check this out:

Matt asked:
“How do I incorporate my personal style in my logo and branding for my wedding photography business while also attracting my dream client? Stylistically, my target market (a 20 something bride) is on the opposite end of the spectrum.”

A lot of men feel that they have a hard time attracting their ideal clients (brides) because they don’t have the shade of light peach in their visual identity. I can definitely see where they are coming from considering that the hot marketing tool is leveraging your visual identity and brand to reflect that of your personal style, design aesthetic, and your dream client. That’s right… birds of a feather flock together and you boys are seeing those brides flock across the street to that female photographer whose visual identity looks like a dream wedding day inspiration board.
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WARNING: This is my very first post EVER without images, pictures, or photos. Just my thoughts. These thoughts are only my opinion. I am not the queen of branding nor do i claim to be the best at anything. But i think this may help some of you. this is going to be a random rant… so spelling and grammar will be terrible.

In the past couple of months i have received an OVERWHELMING amount of emails regarding a re-brand for their photography/home business. That is great.. right? Well except most of these photographers, or business owners HAVE AMAZING BRANDING ALREADY. Dont get me wrong, i want to make money too. haha. But i am also an artist, and as a peer I want to help you out.

It has got me to thinking… WHY? What is the motive for a rebrand? I mean seriously… some of these photographers have beautiful, tight, cohesive, strong branding and they dont feel like it’s good enough.  Why is that? Is it because they see one successful photographer or business owner and they think that if their branding looks like theirs that it will be successful?  Well, if so…That is not true..and they have started comparing too much.

Think back to what branding really is and why we have it. Your branding should do a couple simple things. It should:
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