There is nothing quite like getting to work with really great people. One of our newest clients embodies ‘really great people’ at another level. Many of you may know Randy Fenoli as the star of TLC’s Say Yes to the Dress, Say Yes to the Dress: Big Bliss, and Randy Knows Best. As a fashion director and creative in his own right, Randy carries a very humble spirit about him that has made working on his projects a lot of fun.

Randy’s team contacted us this summer to design his visual identity as well as a website! Although Randy is in a completely different career field than I am… It was really cool to see some of the similarities too. Randy has been working with brides for years now helping them find a dress that represents their style, fits them well, and gives them confidence. I do the same with design. I strive to great a brand and website that represents my client’s personal style, fits them well, and gives them confidence. I got to see some of these similarities come out when we were deep in our Creative Process. Through our research and process something clicked for Randy and he was able to articualte his style and what they needed for the look. I can definitely say that Randy’s Creative process with me was quite unique.
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One of the hot questions I got while I was on the Pass Tour this summer was about logo & branding for males in the wedding photography industry. Check this out:

Matt asked:
“How do I incorporate my personal style in my logo and branding for my wedding photography business while also attracting my dream client? Stylistically, my target market (a 20 something bride) is on the opposite end of the spectrum.”

A lot of men feel that they have a hard time attracting their ideal clients (brides) because they don’t have the shade of light peach in their visual identity. I can definitely see where they are coming from considering that the hot marketing tool is leveraging your visual identity and brand to reflect that of your personal style, design aesthetic, and your dream client. That’s right… birds of a feather flock together and you boys are seeing those brides flock across the street to that female photographer whose visual identity looks like a dream wedding day inspiration board.
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OH BOY! We are SO excited to share our latest website design and branding project!

Gabriel Ryan Photographers came to us this year wanting branding and website redesign, and we couldn’t have been happier to work with one of the nicest and talented photographer duos out there -Gabriel and Carlie. They are extremely passionate for about what they do. And they have flawless taste. And their style and aesthetic is extremely important to them. That made designing their brand and site really fun. It was a true collaboration. I love the way their minds think.
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YOU GUYS!!!! WE ARE OFFICIALLY ON THE ROAD on the PASS PREMIER TOUR!!!! We are having an amazing time so far and have lots more coming in the weeks ahead. For now we’re trying to adjust to life on a bus, a really nice one might I add, but, with 9 people… It’s like life in an above ground submarine.

I am also REALLY excited to be officially releasing the Creative Branding E-Course that I have been working on. It’s my way of sharing some of my design/client process with the masses. It also includes a section on ‘tips/tricks’ for Showiteers…which is the web platform that all of my Sitehouse Designs are built in. It is currently only available EXCLUSIVELY for Pass Premier Tour peeps when we arrive in your city and we’ll do a full public launch on it later this Summer, post-tour.

It’s been another little labor of love and I’m hoping that it will be a helpful resource for businesses/creative people who are trying to get to the essence of their brand and identity. I’d love to meet you while we’re out on the road. Grab a ticket to one of the shows soon…we are selling out in a lot of the cities…so don’t wait. Here’s the link: http://boxoffice.passpremiere.com/

Stoked to get this resource out to the rest of you SOON SOON SOON!!!! CHECK out a description of the course in the graphic below. More photos and videos of the tour coming soon.
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I have been BLOWN away by the response of all of you since the SiteHouse launch in mid September. I am so excited and inspired to be able to provide affordable and unique website options for creative and talented people. Alexandra and I have big plans for SiteHouse for this next year, and to make room for those plans we have made some changes in the layout and in the features that we offer. I am SUPER excited about what we will be offering throughout this next year, and I think you will be too. Here is what we have for this release:

1. GIFT CERTIFICATES
We are now offering Gift Certificates that are good for $179.00, the price of a StyleGroup Design. So if your friends, family members or loved ones, are looking for a new website this coming year, this gift card would be the perfect option. The certificate will simply be sent to you, the purchaser, for print out and your friend will be able to choose any design from the fall 2010 collection.
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Hey guys!! I am really excited to let you know that I will be speaking on the Showit national tour in a couple of weeks. ShowIt has asked me to share some branding and marketing strategies for growing your creative photography business. How fun is that? I am seriously stoked to be there to talk about what I am really passionate about. I am a little nervous but I am more excited about talking, connecting, dreaming, and exploring with all of you guys. This will be really fun!! Plus my husband Brian gets to go with me and he is BEYOND STOKED!! He said “I can’t believe my wife is the one taking me on my first bus tour”. hhaha. That’s awesome. And I am so excited that the UBER TALENTED and great friend Molly Jenson will be touring with us as well. She is going to BRING IT!! If you don’t know Molly…get to know her. You might recognize her stellar voice as she’s the featured vocalist on almost all of Jon Foreman‘s (switchfoot) solo EP’s. She’s a legend.
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You have seen alot on my blog about my hair stylist, Kim Cornwell. Well, She moved into her own salon space with a couple of friends and needed a new business card and gift certificate. WOOHOOO for me! Kim is a little adult version of a punk kid and I LOVE IT! haah. IT’S AWESOME! Her style is RAD and I was so excited that she asked me to do something funky that stands out.

Remember that Valentine free desk top background? That came from working on this project with Kim. Although she is a hairstylist she does not like to have hair, scissors, or anything cheesy that represents what she does. Instead, I decided to use subtle hints of what she does in the design. I snuck a pair of scissors in at the perforated edge to instruct the user to tear it off. I also used an abstract vintage photo of a woman with her head turned away hinting that HAIR is a focus.

All of Kim’s clients refer their friends to her, so we came up with a card that HELPS her clients do that even better. Its like 3 cards in one. The cards are folded accordion style and are perforated so they can be torn off and given to others. Sound cool? We packaged them in my favorite clear bags for an ever so chic and readable look.
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