I am really excited to share this project with you guys. Denise from Matilda Jane contacted me about sprucing up her brand for a more 2010 springy look. I have seen/heard about Matilda Jane clothing. Blog. So when i saw her name in my inbox i was STOKED to be able to work with a client whose products i really admire and relate to. Plus, i rarely see ADORABLE kids clothes around.

Matilda Jane is a funky little children’s clothing brand with lots of color, patterns, and quirk. I think i fit best with the quirk part. haha. I felt really drawn to this project and very much inspired to design for her. Below is her original logo that she sent me. Which i think is very cute. But to change it up for this season.. i presented a few options using her exsiting and VERY cute logo.

I presented three different spring looks (the two not chosen are shown below). One with lots of layers, one with more of a colorful earthy feel, and the last one with a more text driven look.

The look she chose is shown below. It was actually the first one that i designed. It’s good to know that my first instincts are correct. We added a few things from each look. Over all I really think it goes with her line nicely. We did 2 greeting cards, 2 stickers, 1 boys t-shirt design, 4 blog headers, and 1 website look. The website was already designed by a great designer… but we just added a few graphics around the site to freshen it up. The changes to the site are all still in process.. so be sure to check back from time to time to see whats going on.
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