You might have remembered the THIS post a few months ago announcing the launch Jasmine Star’s magazine Exposed. It was a really great accomplishment for not only her but for the whole team that was involved. Check out some of my favorite spreads from the magazine HERE. And congrats to Jasmine for Selling out of Exposed! WOHOO!!

On a personal level, this project was a milestone. I LOVE projects that inspire me, scare me, and stretch me. Even though they may be cause of some heartache and nervous tension they make me better, more experienced, and more confident in the end. Through this process there were some moments where I had NO clue what I was doing, but I was determined to research and figure out how to do the best I could.

That being said… I thought I would shed some light on some of the design details and thought processes behind the creation of Exposed Magazine.
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I just got finished tweaking one of my Site House website style groups for Jasmine Star’s The Fix Website. And I was quickly reminded about why I LOOVE Site House sites and why I love the Show It software. There is really nothing quite like this out there… where you can FULLY customize and change a site to look completely different from the “template” by dragging and dropping. WOOHOO!! I love the extreme flexibility and the ability to make each site unique.
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There is nothing quite like getting to work with really great people. One of our newest clients embodies ‘really great people’ at another level. Many of you may know Randy Fenoli as the star of TLC’s Say Yes to the Dress, Say Yes to the Dress: Big Bliss, and Randy Knows Best. As a fashion director and creative in his own right, Randy carries a very humble spirit about him that has made working on his projects a lot of fun.

Randy’s team contacted us this summer to design his visual identity as well as a website! Although Randy is in a completely different career field than I am… It was really cool to see some of the similarities too. Randy has been working with brides for years now helping them find a dress that represents their style, fits them well, and gives them confidence. I do the same with design. I strive to great a brand and website that represents my client’s personal style, fits them well, and gives them confidence. I got to see some of these similarities come out when we were deep in our Creative Process. Through our research and process something clicked for Randy and he was able to articualte his style and what they needed for the look. I can definitely say that Randy’s Creative process with me was quite unique.
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WOOP WOOP!!!! UMMM so I just did my first video blog. YIKES!!! Might be kinda scary. So, sorry a head of time. AND I talk fast. Sorry again. Like I said in the video this was a really fun, fresh new project. It’s unlike anything I’ve done or worked on before. The magazine is Jasmine’s story…. kind of like a book in a magazine type of format. I learned so much reading this. I read it so many times in this process that I probably could recite the whole shabang to you. Jasmine shares personal stories, heartbreaking situations, embarrassing moments, and it’s JAM PACKED with really practical workflow advice, business tips, and ideas to consider and learn from. EVERY PAGE of the 160 pages is designed for your viewing pleasure. haha. I documented the design process through out the project, so I will be sharing that soon!! Enjoy.
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YIKES!! I am holding my breath as I hit publish, because this is personal and I don’t want to come across as a drama queen. Heh. So where have I been this last year? Why haven’t I posted much on anything?

BURNED TO A CRISP

I DID IT. I did what every (I’m sure) small business does at one point or another OR knows to stay clear of. I BURNED OUT!! BUUUURRRNED OUT!!! Burned to a crisp. And it was all my fault. I wanted to please my clients. I had many of them. I wanted to do good work. Do it well. I wanted to please the people that would inquire. I felt like something was wrong in my business structure if I had to turn people away. But we had to. By the masses. Alex Evjen (my asstant/project manager) is the WE. She is amazing and I couldn’t ask for anyone better to work with.

IT ALL STARTED MY LAST YEAR OF COLLEGE

It all started my last year of college when we were supposed to write out the dreaded 5 year goal plan. We went around the room and people said things like “I want to be a freelancer”, “I want to have my own business”. You get the idea. By the time mine came around I said ” I want to have so much work that I get to choose what projects I want to do”. The only reason I remember that moment is because it kinda stopped my professor in her tracks, she paused and thought about it. She had a smile on her face and told me it was an interesting one. I didn’t really know what to think and just kinda moved on. I was semi serious about that goal plan though. Didn’t know how I was going to make it happen, but it sounded liberating and free.
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WE ARE SO EXCITED TO RELEASE THE FALL 2011 COLLECTION OF SITEHOUSE STYLEGROUPS!!!

We have been waiting and waiting to release this new collection of website designs. There have been online giveaways, design previews, and all kinds of tricky teasers before the official release!! YAY! The collection is finally here! TODAY! And we are sooo excited. Alex and I did research, preparing, and planning for this new collection. We really aimed to create something for everyone in this collection. We have clean and modern, sweet and pretty, classic and simple, edgy and stylish, artsy and grunge…You name it! We have also added some fun new things to some of the designs such as Pinterest buttons, killer transitions and favorite things pages. We have shown a couple of our favorites below:

Go check them out RIGHT NOW, and tell us which one is your favorite! www. sitehousedesigns.com
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OH BOY! We are SO excited to share our latest website design and branding project!

Gabriel Ryan Photographers came to us this year wanting branding and website redesign, and we couldn’t have been happier to work with one of the nicest and talented photographer duos out there -Gabriel and Carlie. They are extremely passionate for about what they do. And they have flawless taste. And their style and aesthetic is extremely important to them. That made designing their brand and site really fun. It was a true collaboration. I love the way their minds think.
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