Jeremy Greene and I have been talking for sometime now. The conversation to rebrand his company SPEKTICAL started back before the wedding.. before the wedding craze. haha. I was really excited to get the chance to work with him and his Rad self. Jeremy has a photography and video post production business. he takes some pretty awesome photographs. I decided to share this logo making process.. because it was an interesting one. Starting from the spelling of his business name, the unique letter shapes, the meaning behind the name, the nature of his business, and unexpected element of the final product accidently looking like another well known logo. Everytime i post something like this i hesitate. How much info do you share with people? Is this interesting enough to share? Is this letting the internet people too close? I dont know. I find that honesty and business are interesting. Even if it’s risky or not, I would love to share this process with you. I hope you can appreciate it for what it is. Logo making is an art, an art that can be refined, and never finished. OH the work of an artist. haha. YEEAAA… ahha. So I want to start with giving you a little background of Jeremy and his Biz.
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