WARNING: This is my very first post EVER without images, pictures, or photos. Just my thoughts. These thoughts are only my opinion. I am not the queen of branding nor do i claim to be the best at anything. But i think this may help some of you. this is going to be a random rant… so spelling and grammar will be terrible.

In the past couple of months i have received an OVERWHELMING amount of emails regarding a re-brand for their photography/home business. That is great.. right? Well except most of these photographers, or business owners HAVE AMAZING BRANDING ALREADY. Dont get me wrong, i want to make money too. haha. But i am also an artist, and as a peer I want to help you out.

It has got me to thinking… WHY? What is the motive for a rebrand? I mean seriously… some of these photographers have beautiful, tight, cohesive, strong branding and they dont feel like it’s good enough.  Why is that? Is it because they see one successful photographer or business owner and they think that if their branding looks like theirs that it will be successful?  Well, if so…That is not true..and they have started comparing too much.

Think back to what branding really is and why we have it. Your branding should do a couple simple things. It should:
Read the full story